Lists & consent

#Check first, then dial

Every outbound campaign stands or falls with its list. Is consent valid, are objections recorded, are call times right? Univerx answers these questions not once at import but before every single contact attempt.

That matters because lists change during a campaign. Someone objects on Monday; the campaign runs until Friday. Without continuous checks, they would still be called on Wednesday.

#The legal frame in brief

In Germany, marketing calls to consumers are allowed only with prior express consent. Similar rules apply to marketing by email and other electronic messages, with a narrow exception for existing customers (§ 7 UWG).

Since 2021, § 7a UWG also requires consent to telephone marketing to be documented appropriately when it is given, and kept.

#Suppression lists that apply everywhere

An objection applies to the person, not to one campaign. So Univerx keeps suppression lists centrally. They include objections, internal blocks such as during open complaints, and exclusion reasons you define yourself.

The block applies on every channel it covers. Someone who objected to calls can still receive an appointment confirmation by email unless they objected to that as well.

#Call windows and contact frequency

Call windows set when calls are allowed, depending on weekday, public holiday and time zone. A cap on attempts per person and period applies across all campaigns. So nobody gets the same person three times in one day from three different campaigns.

How these rules work together in practice is described in our guide Outbound with consent in Germany. The term is explained in the glossary under consent.