Glossary
From ACD to eIDAS.
The terms from contact centres, AI and European regulation, explained briefly and linked to each other.
All terms
- Adherence
Adherence measures how closely agents' actual activity follows the schedule, interval by interval and state by state.
- Agentic AI
Agentic AI describes AI systems that break a given goal into steps on their own, use approved tools and systems to reach it, and adapt their approach based on interim results.
- AI agent
An AI agent is software that understands a request in natural language, performs approved actions in connected systems and hands over to a person with full context.
- AI assistance
AI assistance (agent assist) supports agents in real time during a customer contact with suggested replies, relevant knowledge, next steps and automatic summaries.
- Automatic call distributionACD
Automatic call distribution (ACD) sends every incoming contact to the right queue and the right skill, by rules or AI.
- Average handling timeAHT
Average handling time (AHT) is the mean duration of a contact, made up of talk time, hold time and after-contact work.
- Cloud Computing Compliance Criteria CatalogueC5
BSI C5 is the criteria catalogue of the German Federal Office for Information Security (BSI) for secure cloud services; independent auditors confirm compliance in an attestation.
- Co-browsing
Co-browsing is a shared session on a web page in which an agent sees the customer's view and guides her through forms, while sensitive input stays masked.
- Consent under section 7 UWG
Under section 7 of the German Act against Unfair Competition (UWG), consent is the precondition for calling consumers for marketing purposes or sending them marketing emails and messages.
- Customer journey
The customer journey is the path a person takes across every touchpoint with an organisation, from first interest through purchase and use to service requests and cancellation.
- Data processing agreementDPA
A data processing agreement (DPA) sets out under Art. 28 GDPR how a service provider processes personal data on behalf of, and on the instructions of, the controller.
- Data protection impact assessmentDPIA
A data protection impact assessment (DPIA) is the risk analysis required by Art. 35 GDPR for processing that is likely to result in a high risk to people's rights and freedoms.
- Data residency
Data residency describes the geographic location where data and media are stored and processed, for example only in data centres inside the EU.
- Dialler
A dialler calls numbers from a campaign list automatically. A predictive dialler calls more numbers than there are free agents, based on the expected answer rate.
- Digital Operational Resilience ActDORA
DORA, Regulation (EU) 2022/2554, governs digital operational resilience in the financial sector: ICT risk management, incident reporting, resilience testing and the management of ICT third-party providers.
- eIDAS regulation
eIDAS is Regulation (EU) No 910/2014 on electronic identification and trust services. Among other things, it governs electronic signatures, seals and the cross-border recognition of national eID schemes.
- EU AI Act
The EU AI Act, Regulation (EU) 2024/1689, governs the development and use of AI systems in the EU by risk class, with duties on transparency, human oversight and documentation.
- First contact resolutionFCR
First contact resolution (FCR) is the share of requests resolved completely in the first contact, without the customer having to get in touch again.
- Forecasting
Forecasting predicts how many contacts to expect per channel, skill and interval and how long they will take to handle. It is the starting point of every schedule.
- Gamification
Gamification applies game elements such as goals, progress, badges and contests to real KPIs at work, to encourage motivation and learning.
- Generative AI
Generative AI describes models that produce new content from an input, in customer service mostly text such as summaries, draft replies and translations.
- German Accessibility ActBFSG
The German Accessibility Act (BFSG) implements the European Accessibility Act and, since 28 June 2025, has required many products and services to be accessible; the technical yardstick is EN 301 549 with WCAG 2.1 AA.
- GroundingRAG
Grounding ties a language model's answers to verified sources; in retrieval-augmented generation (RAG), relevant content is retrieved first and given to the model as the basis of its answer.
- Hallucination
A hallucination is an output of an AI model that reads as plausible but is factually wrong, unsupported or entirely invented.
- Identity resolution
Identity resolution recognises that records from different sources belong to the same person and merges them into one profile with a shared history.
- Intent recognition
Intent recognition is the automatic identification of the request (intent) behind a spoken or written utterance, usually together with the details it needs, such as numbers, dates or amounts.
- Interactive voice responseIVR
Interactive voice response (IVR) guides callers by keypad or spoken language, resolves simple requests itself and hands the rest over to routing in good order.
- Knowledge management
Knowledge management in customer service is the creation, review, provision and upkeep of a shared knowledge base from which agents, AI agents and self-service offerings draw their answers.
- Next best actionNBA
The next best action is the response that best fits a person at a given moment of their journey, derived from context, rules and models and triggered through a suitable channel.
- NIS2 directiveNIS2
NIS2 is Directive (EU) 2022/2555 on a high common level of cybersecurity. It obliges essential and important entities to manage risk, report incidents and secure their supply chain.
- Omnichannel
Omnichannel means that every contact channel shares one queue, one contact history and one desktop, so a request survives a change of channel.
- Online ID cardeID
The online ID is the eID function of the German identity card. With the card, a smartphone and a six-digit PIN, people identify themselves securely online to public bodies and businesses.
- Predictive routing
Predictive routing uses a model to assign contacts to the agents with whom a chosen KPI, such as first contact resolution, is likely to be achieved best.
- Quality managementQM
Quality management (QM) in customer service evaluates conversations and cases against defined evaluation forms, calibrates the evaluators and turns the results into coaching and learning.
- Sentiment analysis
Sentiment analysis is a method that automatically estimates the tone of a conversation or message, for example as positive, neutral or tense.
- Service level
Service level is the share of contacts answered within a defined target time, for example 80 per cent of calls within 20 seconds.
- Speech analytics
Speech analytics converts conversations into text and analyses them automatically for topics, requests, sentiment and adherence to required wording.
- Voicebot
A voicebot is an AI agent in the voice channel that understands spoken requests, answers in natural language, completes tasks in connected systems and hands over to a person with context when needed.
- Web messaging
Web messaging is asynchronous chat on websites and in apps whose history persists, so customers and agents can pause a conversation and resume it at any time.
- Workforce managementWFM
Workforce management (WFM) plans and steers staffing in customer service as a cycle of forecasting, scheduling, intraday adherence and agent development.
Go deeper: guides
View all
Guides2 November 2026 · 11 min readAccessibility in customer service (EAA)
What the European Accessibility Act and its German implementation demand of customer interfaces, which channels are affected, and how to check chat, voice dialogues, forms and contact routes against WCAG 2.1 AA and EN 301 549.
Guides2 November 2026 · 11 min readCloud migration from your existing system
Connect telephony, move channels, train teams: how a contact centre moves step by step from its existing system to the cloud – with inventory, sequencing, a cutover plan, risks and a checklist.
Guides2 November 2026 · 11 min readDigital citizen service: identity, documents, case
How councils and agencies resolve requests without broken hand-offs: from first contact through identification, signature and document checks to the reply, with Univerx Channel, Semantic² and a look at social data protection and written-form rules.
Guides2 November 2026 · 11 min readIntroducing AI agents responsibly
Disclosure, handover, permissions, logging, approval and measurement: what should be settled before an AI agent goes live in customer service – step by step, with a checklist for the project team.
Guides2 November 2026 · 11 min readJourney orchestration: a playbook
From analytics to the next best action: how to pick a customer journey, settle data and triggers, choose the right channel, and run it all with clear governance and honest measurement.
Guides2 November 2026 · 11 min readKnowledge management for customer service
Building one knowledge base for people, bots and self-service: what belongs in it, how articles are structured and written, how grounded answers come about, who maintains and approves, and how to tell whether the knowledge holds up.
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